June 9, 2021
🔥 HOT PODCAST ALERT
The fastest-growing companies aren’t who you’d expect. They’re ambitious, scrappy, hopeful, bold, creative, defiant, system-oriented small businesses just like yours. And we’re sitting down with all of them to learn how they do it!
Join us wherever you listen to podcasts Tomorrow, June 10, for the premiere of Fastest Growing Companies.
Every Thursday, Trainual CEO Chris Ronzio is breaking down proven-growth hacks and strategies from today’s fastest-growing teams. That way, you can finally learn the secrets to 10x your revenue and scale your business!
P.S. Let us know what you think of the first episode with a review. We'd love to hear from you!
CLICK AND MORTAR
Pretty much everyone took their business online during the pandemic. So, why the heck are e-commerce giants (like Warby Parker, Dollar Shave Club, and Amazon) taking their experience offline? And why now?
Warby Parker, the glasses retailer, is known for its cutting-edge online experience. Their digital "try-on" option allows their customers to see how frames actually look - before checking out online.
But most of their customers don't shop exclusively online. Before COVID, roughly 75% browsed online, then bought in-stores after their eye exam.
Last year, like most companies, their online sales skyrocketed. But as vaccines roll out, in-person shopping is making a strong comeback. And after being cooped up all of last year, most consumers are looking for the best (and safest) in-person shopping experiences.
And Warby Parker's bet is this: if you make that experience a one-stop-shop that's actually fun, you can't lose. But this can't happen just online. That's why the brand is adding 25% more physical locations this year. (This will bring them up to 175 locations nationwide.)
But if your company has always operated online, don't feel like you have to rent a retail space (you don't). Instead, host one-off interactive experiences. Like partnering with a local retailer or taking your experience to a community event. That way, your customers can shop online - but connect with you in person.
IT’S NOT YOU, IT’S ME
A lot of attention goes into getting talented folks through your hiring process. But what happens to all of the great candidates that don't get the job?
Don't think this matters? Think again! Because how you deliver the bad news directly reflects your core values and company culture. Whatever the candidate's experience – good or bad – it will end up on review sites like Glassdoor for future candidates to see.
If you're feeling a bit called out right now, it's time to learn the art of candidate rejection – which comes down to 4 best practices.
Most companies suck at giving customer surveys! (Or they just don't do it at all.)
But the fact is: customer feedback is crucial to running a successful business. With it, you remove all the guesswork of what your customers actually want. So, you can give them the best experience possible.
And it literally pays to do so. About 86% of customers will spend more for a better customer experience. And on the flip side, 92% of customers won't come back after 2 bad experiences with a company.
So, here's how to get the most out of your customer surveys: