August 18, 2021
LEGEND... WAIT FOR IT...
Stay tuned - multi-platinum recording artist Montell Jordan is bringing you a legendary new song. And it features us! (No, this is not a joke.)
It's been over 25 years since "This Is How We Do It" first hit the charts (and got forever stuck in your head). Now, Montell is remixing his 90's hit alongside Trainual and turning it into an anthem for entrepreneurs.
"This Is How You Do It" drops this Friday, August 20, at midnight. Hear it wherever you stream music.
Spoiler: There's a cameo on the full-length track that you don't want to miss!
DEMI FREAKIN' MOORE
Today's top play in marketing? Put people's pictures in a public place, and (hopefully) their friends post about seeing it and tag them.
This strategy isn't exactly new. Adidas' viral "change is a team sport" campaign in 2020 was literally built on it. But that didn't stop the bathing suit brand Andie from making a massive splash with this out-of-home (OOH) strategy this summer.
Melanie Travis, Andie CEO and Playbook 2020 speaker, bet if less recognizable influencers made noise, household celebrities would be deafening.
So, in July, the D2C company put up a massive billboard on Sunset Boulevard featuring early investor and actress Demi Moore alongside her 3 daughters (Scout, Tallulah, and Rumer).
And sure enough, Demi's high-profile friends proved that influencers and celebrities are regular folks just like us... only with bigger followings. The likes of Jamie Lee Curtis (who has 3.3M Instagram followers) and Melanie Griffith (532k) shared the billboard as they drove by and tagged Andie.
But getting Demi's friends to tag the brand was no accident. Melanie asked Demi and her daughters, "Which of your friends would want to try Andie?" Then, she gifted those friends a few suits, putting the brand top of mind just before the ad went up.
And the campaign couldn't have come at a better time. Before the pandemic, 1 in 4 adults had posted about a brand on Instagram after seeing an OOH campaign. And now, 45% say they notice OOH ads after being cooped up during COVID.
As a result, Andie blew up on Instagram. The small business already had a sizable social following before the launch. But after being tagged by Demi's friends and fans alike, Andie now brags 143k followers (and counting). Plus, they saw a healthy boost to their Q3 sales.
👉Want even more top plays? Watch Andie's Playbook 2020 session on-demand.
Plus, tune in live to Playbook 2021 for even more top plays from today's biggest names in small business. Shaquille O'Neal and Gary Vee included. Register for free.
So, yes – your Yelp rating is still important, especially if you’re operating with a modest marketing budget. That’s because it’s a totally free way to boost your company’s visibility. And they can lead to more traffic, which leads to more sales.
But to do all this, you need to play the numbers game. The review platform shows the top-rated businesses that match whatever someone searched for. And the top spot is usually given to someone who has a bunch of really positive reviews.
Don’t love your Yelp rating? Here are a few totally legal (and totally free) ways to encourage people to rave about you on Yelp:
👉 See all 6 ways to boost your Yelp rating. Plus, what to do about bad reviews.