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What gets you to share a video or like a post? Emotion.
You connect with the content because it makes you feel something. It's easy to remember that inspiring dog rescue video or the embarrassing overshare when your Aunt goes in for her annual checkup because of the way it made you feel. Why then in marketing do we ignore what makes us feel, and instead focus on facts, figures, and product features?
In this talk, explore the power of infusing raw, human stories into your brand storytelling, and why, as marketers, we have to be willing to take risks and make mistakes with candid moments.
đ Watch the full presentation at G2 REACH.
